On 21st April 2015 Google decided to boost the rankings of mobile-friendly pages. These are website pages that are easily legible and usable on mobile devices.
What does this mean?
This means that if your website page is instantly readable and easy to navigate on a mobile, it will gain a ranking boost in Google search over a website page that is difficult to view on a mobile device.
This ranking boost only applies when google search is being used by a person on a mobile device.
Websites that adjust to the device they are being viewed on (i.e. smartphone, ipad, tablet, desktop) are called responsive.
Why have Google done this?
Googles intention is that “searchers can more easily find high-quality and relevant results where text is readable without tapping or zooming, tap targets are spaced appropriately, and the page avoids unplayable content or horizontal scrolling.”
What does this mean for WebSmart Websites?
WebSmart was already on to this in 2012. One of WebSmart’s key aims is to put the latest technology to work for our clients. As early as October 2012, Mick Buckley insisted that WebSmart started offering responsive on all our standard websites, so the majority of our clients have already received the mobile friendly ranking boost from Google. If we designed a website for you before this date then we will have already contacted you about the need to update your website.
Want to find out more?
If you want to update your website to be fully responsive to smartphone, ipad, tablets and desktop please contact us we will be happy to discuss your requirements and give you a quote.
Try Google’s mobile-friendly test.
Read the original Google mobile-friendly update.