The opportunity to use illustration has been rare for me recently, so this project for a new look business card for Caitlin Hohmann of Chouette had me eagerly shaking out the shavings from my pencil case and sharpening up the pencils in anticipation of an enjoyable few hours.
Caitlin makes beautiful children’s clothes from vintage material and patterns. We discussed Catlin’s ideas for her new business card and the discussion centred on the key elements of her craft, which was vintage, handmade and tactile.
The logo was to stay the same, but we wanted to introduce a stronger sense of the tactile and handcrafted clothes she makes.
Caitlin showed me the covers of the vintage patterns she collects and uses for her clothes, and also sketched an idea of what she was thinking. The style of illustration was inspired from some vintage screen prints on the pattern covers.
The girl was drawn in pencil and then worked in Photoshop to create the impression of these faded screen prints.
The new illustration was placed above the original logo on a background of handmade paper.
Look out for these beautiful Chouette clothes at the Auckland markets.
“The cards look fantastic, thank you! I really appreciate all the work you put into my business cards and feel so lucky to have found someone who could make my ideas into a reality.” Caitlin Hohnmann, Chouette – Handmade Children’s Clothing.